Gautrey Unleashed

How to Engage with Your Players

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These are the stakeholders you are never quite sure about. They say one thing (usually they agree with you) and then do another. Their actions don’t quite back up their words. What you need to do is dig a little deeper into why they may be doing this, then you can decide on your best approach to engage with them. Incidentally, Players rank behind Advocates and Critics in terms of general priorities for your time and effort. Enemies usually come last in your task list. So, with one of your Players in mind, take a look at the different types of Player and see where they fit… Game Player: These are the office politicians. They enjoy the game and seem to think it is okay to Read More

How to Engage with Your Advocates

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Advocates are your best friends and wise mentors. So give them the time and respect that position deserves. They will be invaluable in helping you to overcome obstacles and help build your understanding of the political reality around your goals and your work. Although they will probably volunteer to solve problems for you, try to resist this. It can be less effective than you may think, and until you learn to stand on your own feet your career may get stuck. It is on Advocates that you should ideally focus much of your attention. Remember that you cannot be complacent with them. Sure, they are already Read More

Developing Your Personal Brand

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How many millions do companies the world over spend on developing their brand? Why do they spend all this money? Here are just a few reasons:
  • They want to create a clear impression in the minds of their customers and potential customers that separates them from their competitors. This allows them to play to their strengths and position their offering in the minds of those they want to attract and retain.
  • They want the customer to automatically think of them first whenever the customer’s mind wanders near to their value proposition.
  • They want to focus their employees so that they present a consistent customer experience, which reinforces their competitive strategy.
  • They want to make more money by taking a larger share in their market/a higher margin.
Why should you invest time and effort in building your personal brand? Here are Read More

Personal Branding Caveats and Warnings

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Having worked with so many people on developing their personal brand, there are a number of points which I feel I need to stress. Some of them have already been referred to, but I want to use this final opportunity on this development stream to stress them clearly.
  1. This can work fast. Once you have your brand in focus, you may well be surprised how Read More

Exercise: Establishing Your Personal Brand

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Once you have completed the exercise to identify your personal brand words, you will need to start to implement it. To establish your personal brand, you are going to have to take some action. This exercise will help you to begin to put your brand into practice and, over time, progressively enable you to create the impression you wish to create. For each of your words, think of Read More

Exercise: Creating Your Personal Brand

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This exercise is designed to get you thinking quickly and beginning to finalise your decision on the personal brand you wish to convey. It needs to be realistic and achievable, but also a little bit of a stretch. The whole idea is to focus your behaviour on the impression which you think will give you the greatest potential. It is also an exercise best done quickly and left over a few days to settle before you come back and finalise your personal brand words. I have done this exercise with my coaching clients so many times that I know that in 95% of cases it works. Read More

Personal Brand Word Examples

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Below you will find a list of 100 words which you can use to stimulate the creation of your personal brand. All of them are words which my coaching clients have found exciting and practical in terms of allowing them to turn up the volume on their unique and distinctive strengths. When you look at some of them, you may wonder why anyone would find those words exciting, but this is a very personal thing. They needed to find the right set of words within themselves to light their fire and you need to do the same too. I would suggest you print out this page and use it in conjunction with the exercise to create your personal brand. Read More

A Simple Approach to Personal Branding

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Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend making sure you make the right impression with your market? Many people advocating the development of personal brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or literary skills. In a nutshell, your personal brand is the Read More

Exercise: Challenging Your Business Relationship Attitudes

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Attitudes are our mental perspectives of things/life.  They become our filter through which all our experiences are channelled.  Some of our attitudes can be very helpful while others are less so.  It is our attitude, to the relationship that determines the behaviour we use and so affects the ultimate result. The purpose of this exercise is to challenge your attitude towards your business partner. Make sure you keep an open mind and give yourself honest answers. Of course, it would be much better to do this as a team, but you may like to have a go first on your own! The questions which follow are arranged around the key themes we expect to see in all great business relationships. Read More

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