Stakeholder Buying Process: Where Are They?
Here’s another idea drawn from the sales field that can transform the way you approach your stakeholders.
The term buy-in is commonly bandied about but few people in my experience actually think about the psychological buying process and where their stakeholders are in it.
Reflecting on the buying process aligns well with my oft repeated notion that influencers at their best are helping stakeholders to make decisions – buying decisions.
To see what this can do for you, here’s a quick Read More