The [Correct] Way to do Stakeholder Mapping
On a recent workshop with the National Health Service, a director approached me to say how pleased he was to be able to attend – because he had recently discovered my approach to stakeholder mapping and had used it with the board.
Later in the day he confessed that it had not worked as well as he had expected, and now he understood why.
During the workshop we had practiced using the whole Stakeholder Influence Process, including the mapping, and now he understood some of the nuances that he had not understood before trying to use it with his colleagues.
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