Beware Your Reputation’s Competition!
Once you've decided where you want to build your reputation, another thing to consider, as you're doing the analysis of the environment, is what reputations are already there? This is important because there is a finite amount of air time for all of the reputations in that arena can get. So in a way, you could conceptualise this is all the reputations are jockeying for position, vying for the limelight, for the spotlight, to get the attention to come to them. Read More