Develop Greater Enthusiasm
In many organisations today, the rational argument and maintaining objectivity is actively encouraged as a way of influencing those who are making decisions. However, don't be fooled — rational persuasion is not as effective as you might think.
In reality, most decisions are based on the emotional reactions. The numbers are there to make it look professional. Many times, the rational argument supports the decision, other times, they contradict it. Although most would never admit it, the emotions usually sway the final decision — even if they do Read More