Stakeholders are important people who share an interest in your success. You need to engage with them at the right time so that you can influence them as easily as possible. Stakeholder influence doesn’t just happen; you have to make it happen.
By engaging with your stakeholders early, you stand a much better chance of being able to help them to understand what you want to achieve. Critically, you need to develop a clear appreciation for their stance in order that you can pitch your goals in the most favourable light.
“Proactively seek out, engage, and influence your stakeholders.” |
You can find stakeholders in many places. By thinking it through, you’ll be able to identify different categories of stakeholders. You’ll start to notice the balance between those who are for you and those who are against you. This will help to focus your mind on what you need to do to move towards the realisation of your objective. Failure to map these out leaves many opportunities for influence unnoticed.
How to Start Engaging and Influencing Your Stakeholders
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- Make a list of all those who can have an impact on your goal.
- Indicate which are for and which are against you.
- Add a score against each to show how much power you think they have.
- If you wish, you can add another indicator of how much they could win/lose, or even how much you trust them.
- Start to consider how you need to influence each stakeholder and how you might do this.
- Develop a clear plan to start engaging with them.
Colin Gautrey
Provocative Coach/Mentor | Specialism: Impact and Influence
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The Gautrey Unleashed Blog
Ready to unleash your potential? Discover the secrets to achieving impact, influence, and lasting success. Subscribe to Gautrey Unleashed for practical insights that transform how you think, feel, and act.
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