One of the important aspects of this is to make sure that you focus on the most important people. These are likely to be those who have the most power and/or have the most interest in your success or failure. You should also make sure you include … [Continue reading]
Identifying Stakeholders by Category
To stimulate your stakeholder identification process, here are a few different categories where powerful people could be hiding, waiting for you to engage with them! … [Continue reading]
Create a Benefits Register
If you have been able to get clarity in your own mind on what you are aiming to achieve, you will also have recognised all or most of the benefits you will realise from success. This is natural and to be expected, although it holds within it a risk … [Continue reading]
Building a Compelling Vision
To gain influence, people have to change. An individual has to decide to make the change (albeit an often unconscious process), and this could be with reluctance or willingly. That means they have to be either forced or motivated to do what you want … [Continue reading]
Stakeholder Agreement Assessment

To finish the positioning of your stakeholder, you also need to consider the degree of positive or negative agreement the individual has that you should successfully achieve your goal. Three aspects will help you weigh up where you should position … [Continue reading]
Stakeholder Relationship Assessment
When you are using the Stakeholder Influence Map to analyse all your key/powerful stakeholders, you need to consider the quality of the relationship you have with each before you can determine their position.There are three elements to this aspect … [Continue reading]
How to Develop Influencing Goals
Influencing Goals are a critical element of the overall stakeholder influence process that I advocate here. Many people when they begin to focus on their influence will stay too long having a vague aim about what they want to influence. This is okay, … [Continue reading]
Deepening Influence Goal Specification
A final piece of thinking in this step is how you will know you have achieved the desired influence. For many of the example Influencing Goals I gave earlier, it is clear from the wording that the board either signed off the proposal or they didn’t. … [Continue reading]
Example Influencing Goals
Here are some examples of Influencing Goals my clients have chosen to focus their stakeholder … [Continue reading]
Exercise: Finalising Your Influencing Goal
Start by making a list of the key challenges that you need or want to influence within your work or perhaps with your business partners. Likely candidates for this list include... Projects you are responsible for either delivering or … [Continue reading]
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