In this guide, I will focus on helping you to increase your ability to quickly identify the stakeholders who are critical to your success. It is all too easy to focus time and effort on the wrong ones and lose ground in your influence. This aspect … [Continue reading]
Group Stakeholder Management
If you have a very big goal on your hands which could affect a very large number of people, you should probably start off identifying the stakeholders by groups rather than individuals. The reason for this is that you will find it very difficult … [Continue reading]
Prioritising Stakeholders to Analyse
The final part of this step is to consider how much impact each person could have — how much could they help or hinder your progress? In many ways, this is a combination of the benefit (or loss) that they are aware of which could be heading their … [Continue reading]
Introduction to Stakeholder Identification
To achieve your goals and influence effectively, it is vital to focus your energy on those who can have the greatest ability to help or hinder. Without this focus, people tend to work on those who are nearest, best known or most convenient rather … [Continue reading]
Exercise: Identifying Stakeholders
One of the important aspects of this is to make sure that you focus on the most important people. These are likely to be those who have the most power and/or have the most interest in your success or failure. You should also make sure you include … [Continue reading]
Identifying Stakeholders by Category
To stimulate your stakeholder identification process, here are a few different categories where powerful people could be hiding, waiting for you to engage with them! … [Continue reading]
Create a Benefits Register
If you have been able to get clarity in your own mind on what you are aiming to achieve, you will also have recognised all or most of the benefits you will realise from success. This is natural and to be expected, although it holds within it a risk … [Continue reading]
Building a Compelling Vision
To gain influence, people have to change. An individual has to decide to make the change (albeit an often unconscious process), and this could be with reluctance or willingly. That means they have to be either forced or motivated to do what you want … [Continue reading]
Stakeholder Agreement Assessment

To finish the positioning of your stakeholder, you also need to consider the degree of positive or negative agreement the individual has that you should successfully achieve your goal. Three aspects will help you weigh up where you should position … [Continue reading]
Stakeholder Relationship Assessment
When you are using the Stakeholder Influence Map to analyse all your key/powerful stakeholders, you need to consider the quality of the relationship you have with each before you can determine their position.There are three elements to this aspect … [Continue reading]
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