The great thing about Critics (as we are using the word here) is that you have a good relationship. The only problem is that you don’t agree with each other – but at least you can talk about it. And this lies at the heart of the optimum way of … [Continue reading]
How to Engage with Your Enemies
In an earlier chapter, I mentioned that it is often not a good use of your time and energy to engage with Enemies. It does not mean to do nothing, but you probably need to err on the side of indirect action rather than engagement. The reason for this … [Continue reading]
How to Engage with Your Players
These are the stakeholders you are never quite sure about. They say one thing (usually they agree with you) and then do another. Their actions don’t quite back up their words. What you need to do is dig a little deeper into why they may be doing … [Continue reading]
How to Engage with Your Advocates
Advocates are your best friends and wise mentors. So give them the time and respect that position deserves. They will be invaluable in helping you to overcome obstacles and help build your understanding of the political reality around your goals and … [Continue reading]
Developing Your Personal Brand
How many millions do companies the world over spend on developing their brand? Why do they spend all this money? Here are just a few reasons: They want to create a clear impression in the minds of their customers and potential customers that … [Continue reading]
Personal Branding Caveats and Warnings
Having worked with so many people on developing their personal brand, there are a number of points which I feel I need to stress. Some of them have already been referred to, but I want to use this final opportunity on this development stream to … [Continue reading]
Exercise: Establishing Your Personal Brand
Once you have completed the exercise to identify your personal brand words, you will need to start to implement it. To establish your personal brand, you are going to have to take some action. This exercise will help you to begin to put your brand … [Continue reading]
Exercise: Boosting Your Personal Brand
Once you’ve determined how you want to be perceived, effort will be needed to continue to build and reinforce the personal brand you create. These ideas/questions can be used as a regular brand review to stimulate more actions. … [Continue reading]
Exercise: Creating Your Personal Brand
This exercise is designed to get you thinking quickly and beginning to finalise your decision on the personal brand you wish to convey. It needs to be realistic and achievable, but also a little bit of a stretch. The whole idea is to focus your … [Continue reading]
Personal Brand Word Examples
Below you will find a list of 100 words which you can use to stimulate the creation of your personal brand. All of them are words which my coaching clients have found exciting and practical in terms of allowing them to turn up the volume on their … [Continue reading]
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