Tailoring Your Stakeholder Pitch
It is one of the most natural things in the world to be preoccupied with your own ideas and plans. If this spreads into the way you engage with stakeholders, it isn’t going to get you very far. It is essential to translate your own ideas and goals into words and phrases that your stakeholder might naturally use, or that will speak to their agenda.
I’m a firm believer in the notion that you should have a consistent vision as the base for all communication with stakeholders. If you don’t have this, there is a very real danger that when your stakeholders get together they may start talking about your goal and realise Read More