Proactive Stakeholder Management
A stakeholder is any individual, team or organisation which has an interest or stake in what you are doing. Thinking about the work you are involved in, who benefits from what you do? These are stakeholders who have a positive interest in what you are doing.
The term stakeholder management refers to taking a proactive and strategic approach to making sure that these stakeholders are "bought in" to the benefit you can bring to them, and support you in achieving your objective.
As part of the process, you also need to recognise that not everyone will benefit from what you are doing. These people are also stakeholders even though they hold a negative interest in what you Read More