Your Corporate Manifesto
Metaphors in business life are a great way of developing new ideas about what you can do to become more successful. If you are ambitious and working in a large organisation, consider for a moment the metaphor that gaining promotion to a senior post is akin to running for election.
This would mean that you need to stand for something that the electorate identify with and believe it is an important issue affecting them. They would also need to feel confident that they can trust you and that you are the right person to get the job done. You would need to understand them well, have critical insights about the threats and opportunities your country faces, and keep a canny watch on the political moves of the opposition. Indeed, just like a politician, you would need to really stand out from the crowd with a compelling and inspirational manifesto.
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