Women, Influence and Minority Groups
Pay attention — this is not just for women. At the Massachusetts Conference for Women in December, Marian Ruderman (a Director at the Center for Creative Leadership) told delegates that "The ability to influence remains a core leadership competency, and leaders at the executive level must understand that there is a major paradigm shift under way. Moreover, regardless of the organizational setting, society still sends conflicting messages about how women should wield power and influence, making the topic an important one to pay attention to."
Marian is absolutely right. However, her comments apply equally to all organisational levels and all groups. Her words reminded me of some research I did a few years back that noticed the different level of interest in the topic of influence between men and women. The data suggested that women are far more interested in the topic than men. Yet, looking deeper, I found that this was not because of the gender difference, but instead because women were frequently working in minority situations. This means that anyone working from a minority position is going to have to work harder to influence.
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