Gautrey Unleashed

Group Stakeholder Management

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If you have a very big goal on your hands which could affect a very large number of people, you should probably start off identifying the stakeholders by groups rather than individuals. The reason for this is that you will find it very difficult to find the best people to be influencing. When focusing at a group level, you can use Steps 3 (Analyse) and 4 (Plan) of this process to work out which group (or groups) are most critical to your success. Once you’ve done that, you can settle on a smaller Influencing Goal relating to each specific group. Then start Read More

Prioritising Stakeholders to Analyse

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The final part of this step is to consider how much impact each person could have — how much could they help or hinder your progress? In many ways, this is a combination of the benefit (or loss) that they are aware of which could be heading their way and the amount of power/influence they have within the organisation — or more importantly, among your stakeholder group. The more they are likely Read More

Introduction to Stakeholder Identification

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To achieve your goals and influence effectively, it is vital to focus your energy on those who can have the greatest ability to help or hinder. Without this focus, people tend to work on those who are nearest, best known or most convenient rather than those whom they should be influencing. The title “Stakeholder” has been gaining popularity over the last few years. Its traditional use refers to large groups of people, often with a somewhat nebulous, yet real existence – the media, the public and shareholders are often what’s being referred to. As such, stakeholders used to be the chief concern of high level boards and committees. However, the shift in popular usage is happening because of the realisation that the ideas used at a high level to manage these groups can apply just as well to more humble pursuits – the sort of projects that people throughout the organisation run. The definition I want to use here is only Read More

Exercise: Identifying Stakeholders

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One of the important aspects of this is to make sure that you focus on the most important people. These are likely to be those who have the most power and/or have the most interest in your success or failure. You should also make sure you include people you don’t know personally, or maybe do not have access to – they can still be stakeholders even if you cannot talk to them. Keeping a specific Influencing Goal in mind, consider the Read More

How to Review Your Stakeholder Management Strategy

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The Stakeholder Influence Process is not a one-off event. It should be reviewed and refreshed regularly until you have achieved your goal, or the goal is no longer critical for your valuable time and attention. There are two main ways to do a review…
  • A Key Question Review where you review your progress, learning, and decide what to do next, or
  • A Process Step Review where you take a fresh look at one of the steps in the process to find creative new opportunities for advancing your goal.

Whichever review you do, make sure to have a copy of your Stakeholder Influence Map in front of you, or better still on the wall so the whole team can see it!

Each type of review Read More

Process Step Stakeholder Management Review

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For this type of review, remind yourself of the steps in the process of Stakeholder Influence Process and choose one step to focus your review on. It could be that you notice one step which is causing you problems in your progress, or could hold strong opportunities for rapid acceleration. If so, focus your review there by reminding yourself of the key points in the relevant chapter, but also considering the points made below specific to the step under review. Here are the other steps in the Stakeholder Influence Process with additional ideas pertinent Read More

Choosing Your Stakeholder Engagement Tactics

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There has been a great deal of research done over the last few decades on influence, which has yielded some fascinating insights into how to engage with your stakeholders. Dr. Cecilia Falbe and her colleagues compiled and researched a range of distinct tactics which are commonly used in the workplace. They then set about considering the likelihood of the tactic being successful. The great thing about their work is that it provides a quick checklist of different approaches you could use, so that you can decide which one fits your purpose best. Provided you are aware of the likely consequences, you can Read More

How to Engage with Your Critics

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The great thing about Critics (as we are using the word here) is that you have a good relationship. The only problem is that you don’t agree with each other – but at least you can talk about it. And this lies at the heart of the optimum way of engaging with your Critics – leveraging the relationship to negotiate agreement. From this you can see that they are not against you, they just disagree with what you are trying to do. Part of your preparation to engage could involve thinking about what sort of Critic they are. To help you work out your best approach, here are the main ones I’ve come across over Read More

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