Nine Stakeholders You Can’t Afford to Ignore
People tend to focus on stakeholders who are nearest, best known, or most liked, rather than the ones they should be engaging with. Remember, a stakeholder is someone who has a stake in your success, either positive or negative.
Because of this, in Advocates & Enemies I ask people to become familiar with how power works in their organisation, so they can identify the right stakeholders. In addition, to stimulate the hunt for the right people, I also outline a range of groups where people can look for them — such as customers, suppliers, etc. It is the final two categories where the surprises and opportunities can come from. People who you never realised could help or hinder and may not be connected to your work at all. Such as...
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