If you do a course of study you will invariably learn models and processes relevant to your subject. Models will help you to think things through and understand the dynamics of problems, issues or situations which need to be worked on. Processes can help build deeper understanding, arrive at conclusions and then change or fix things.
Irrespective of the reputation you are aiming at, I would expect you to have a series of models and processes which you can use to deliver on your reputation. Some of these you may use subtly without others knowing, but many can and should be used openly. The openness will do a great deal to instil the impression in others that you know your business and are highly competent and experienced.
There is an argument that showing people how you do things may remove some of the mystique and value from what you are doing and to an extent I can agree with that. However, you need to judge the balance between what you show and what you hold back — and with whom.
Visibly using your tools:
- Demonstrates to people how you are doing things.
- Provides credibility, especially when you can explain why you are using a particular process (and why not something else).
- Ensures you actually follow your process!
- Educates and helps others around you.
- Gives you the opportunity to be challenged and continue to learn.
- Potentially places you in the “expert” category.
The downsides really only apply if you are using your unique reputation and capability as the key part of your personal power strategy. If others can easily replicate what you are showing them you may soon find that you no longer have a unique reputation — unless you can keep moving even faster of course.
Here are a few points to consider about how you deliver the results (or substance) that sits behind your desired reputation:
- What models help you?
- What are your key processes?
- How do they help you in doing what you do?
- What are the pros and cons of each model/process?
- In what situations are they most/least appropriate?
- How have you documented these?
- How do you communicate them to others?
- What are you going to do over the next few months to develop the tools of your trade?
By way of example, one of my key models is the Stakeholder Management Model. This helps people to build their understanding of the influencing challenge they are facing, and the inherent political dynamics. It leads them towards practical action. It is really useful in complex settings with long term objectives which involve many people and lots of opposition. It isn’t really appropriate if the goal is quite simple. Similarly, I use my Stakeholder Influence Process to help people progress towards their goals in a strategic way. Naturally, I heartily recommend you consider using both in your work if you want to be really influential.
As you may imagine, I have plenty of other models and processes. Now, what are you going to build for yourself to back up the substance of your reputation?
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