A private body of work on power, influence, and impact.
Built over more than two decades of thinking, writing, coaching, and practice, the Applied Influence Library brings together everything Colin Gautrey has developed on the applied use of influence in real organisational settings.
This is not a collection of articles.
It is a cumulative capability resource.
Articles. Courses. Frameworks. Principles.
A coherent body of work designed to help capable professionals:
- Navigate organisational politics without losing integrity
- Build strong, high-trust relationships that compound over time
- Shape a reputation that opens doors rather than closes them
- Influence with clarity, judgement, and impact
This site holds the full archive. It is no longer publicly accessible.
Access is provided through a paid subscription to Built for More.
What’s Inside
- 1,000+ written insights – deep thinking on power, politics, relationships, decision-making, and strategic action.
- 50+ hours of video training – practical frameworks for handling influence challenges at every level.
- Structured courses – covering visibility, alliances, reputation, career strategy, leadership, and organisational dynamics.
- Ongoing commentary – new material added as the work continues to evolve.
Together, this forms a coherent system for developing influence as a professional capability – not a set of techniques to copy, but a way of thinking and operating.
This is not self-help.
It is serious, applied work for professionals who want to rise without becoming someone they are not.
Selected Programmes and Core Content
Within the Applied Influence Library you will find structured, extended guidance that extends well beyond what is available on Substack.
The library includes:
Built for More – the extended archive of applied influence thinking, including material not published publicly and long-form frameworks developed over two decades.
Building a Powerful Reputation – a full six-module programme with 5+ hours of video training on visibility, positioning, and long-term credibility.
Mastering the Politics – a structured programme on navigating power dynamics, alliances, and organisational decision-making, supported by extensive video tutorials.
Applying Stakeholder Influence – practical tools and frameworks for mapping interests, managing agendas, and shaping outcomes.
Influential Leadership Programme – a systematic approach to strategic influence in a leadership context, with over 10 hours of in-depth video training.
Substack provides access to the Built for More publication.
The Applied Influence Library provides access to the full body of structured programmes and extended archive material.
This is a cumulative system – not a collection of isolated content.
Who It’s For
You already operate at a high level.
You are trusted. You deliver. People rely on your judgement.
And yet you recognise that progress now depends less on effort – and more on how you navigate power, perception, and influence.
Built for More is for professionals who want to:
- Move deliberately rather than reactively
- Navigate complexity with judgement rather than force
- Play the real game of organisational success without selling out
If that describes you, access to the Applied Influence Library is available through a paid subscription to Built for More.
The Ecosystem
The Applied Influence Library sits within a broader structure of work:
Radical Conformity – the public philosophy. Exploring power, responsibility, and deliberate action in modern systems.
Built for More – the applied tier. For talented professionals who know they are operating below their real level and are ready to engage more deliberately.
Private work – direct one-to-one engagement. Focused strategic conversations for those navigating pivotal decisions.
Each layer represents a different depth of engagement with the same underlying principles.
Your Next Step
Access is currently provided via Substack.
You can subscribe to Built for More there, or if you prefer to join outside of Substack, you do so here.
If you already subscribe, simply log in below.
Your Next Step
Access is currently provided via Substack. You can subscribe to Built for More there, or if you prefer to join outside of Substack, you can contact me directly. If you already subscribe, simply login below.
