Everything you will read on this website is based on the author’s fervent wish that you will adopt an ethical approach to influence. This involves:
- Always helping people to make balanced and informed decisions.
- Ensuring pitches include the drawbacks as well as the benefits.
- Being clear and open with people about your own interests.
- Aiming for people wanting to do what you want them to do.
- Never misleading people into doing something that you know will harm them.
Deviating from these ideals remains your choice and your responsibility. Gravitating towards these ideals will help you to prosper with a clear conscience.
Colin Gautrey
Provocative Coach/Mentor | Specialism: Impact and Influence
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