The great thing about Critics (as we are using the word here) is that you have a good relationship. The only problem is that you don’t agree with each other – but at least you can talk about it. And this lies at the heart of the optimum way of engaging with your...
In an earlier chapter, I mentioned that it is often not a good use of your time and energy to engage with Enemies. It does not mean to do nothing, but you probably need to err on the side of indirect action rather than engagement. The reason for this is the...
These are the stakeholders you are never quite sure about. They say one thing (usually they agree with you) and then do another. Their actions don’t quite back up their words. What you need to do is dig a little deeper into why they may be doing this, then you can...
Advocates are your best friends and wise mentors. So give them the time and respect that position deserves. They will be invaluable in helping you to overcome obstacles and help build your understanding of the political reality around your goals and your work....
How many millions do companies the world over spend on developing their brand? Why do they spend all this money? Here are just a few reasons: They want to create a clear impression in the minds of their customers and potential customers that separates them from their...
Having worked with so many people on developing their personal brand, there are a number of points which I feel I need to stress. Some of them have already been referred to, but I want to use this final opportunity on this development stream to stress them clearly....