Diving into the ‘why’ behind people’s actions and decisions is transformative. Grasping the essence of what makes someone tick isn’t merely about empathy; it’s a strategic tool.
When we truly understand an individual’s motivations, we can tailor our messages and actions to resonate deeply with their core values and aspirations.
This alignment is where true influence thrives. Beyond mere persuasion, understanding the ‘why’ enables us to guide, inspire, and collaborate on a profound level.
When we align with an individual’s motivations, we pave the path for mutual success and influential leadership.
Read: Walking in their Shoes (one of the Lessons in Extraordinary Influence)
Colin Gautrey
Provocative Coach/Mentor | Specialism: Impact and Influence
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